Events

Influencing with Data

Learn how to leverage and use data to your advantage in this one hour masterclass.

Data’s everywhere, but teams often show charts without providing real business insights.

In this one hour Masterclass, our expert will break down how to use the data the right way – to generate insights, guide decision-making and tell stories that will engage clients and team leaders alike.

You will learn:

  • Why effective data always starts with a question
  • Best practice tips for data visualisation
  • How to tell a story with data that your audience actually wants to hear

Digital Analytics for Marketers

 

Presented in partnership with ADMA, the Australian Data Marketing Association.  Learn how to use data to measure, analyse and effectively optimise your digital marketing activities.

 

What You’ll Learn 

In this fun, accessible, full-day workshop you’ll learn the skills you need to get the most from your digital marketing data.  

You’ll understand how to separate the valuable, actionable insights from the noise.  You’ll create a metrics framework to match strategic and tactical goals to metrics, understand conversion attribution and learn about cross-channel analysis and targeting.

You’ll practice applying your newfound analytical skills to real-world data from Google Analytics, allowing you to see the value of data-driven marketing first hand.

By the end of this class, you’ll have a better understanding of how to drive conversions, reduce media waste and how best to allocate your marketing budget.

 

Please Note 

This class will be run online using Zoom, Slack and Dropbox.  Please download and log into these tools ahead of time.

You’ll need a computer with a working camera and microphone as well as a strong internet connection.

 

Price: $895 AUD

Data Driven Decision Making for Managers and Non-Analysts

 

Presented in partnership with General Assembly Sydney.  Learn how to make better, more confident decisions with data.

 

What You’ll Learn 

This workshop will give you the skills to confidently understand and interpret data so that you can make better, more informed decisions, without getting lost in the detail.

You’ll learn how to ask the right questions of your data and how to answer those questions using data.  You’ll be able to identify and foster a data-driven mindset, clearly define actionable next steps and find out where and how to learn more.

You’ll also practice applying your newfound analytical skills to real-world scenarios and datasets, allowing you to see the value of data-driven decision making first hand.

 

Please Note 

This class will be run online using Zoom and Slack.  Please download and log into these tools ahead of time.

You’ll need a computer with a working camera and microphone as well as a strong internet connection.

 

Refund Policy

We understand that plans sometimes change.  Classes are refundable and transferable up until 7 days prior to the scheduled date.  If you’d like to cancel or reschedule please email us ahead of time.