Digital Analytics for Marketers
Presented in partnership with ADMA, the Australian Data Marketing Association. Learn how to use data to measure, analyse and effectively optimise your digital marketing activities.
What You’ll Learn
In this fun, accessible, full-day workshop you’ll learn the skills you need to get the most from your digital marketing data.
You’ll understand how to separate the valuable, actionable insights from the noise. You’ll create a metrics framework to match strategic and tactical goals to metrics, understand conversion attribution and learn about cross-channel analysis and targeting.
You’ll practice applying your newfound analytical skills to real-world data from Google Analytics, allowing you to see the value of data-driven marketing first hand.
By the end of this class, you’ll have a better understanding of how to drive conversions, reduce media waste and how best to allocate your marketing budget.
This class will be run online using Zoom, Slack and Dropbox. Please download and log into these tools ahead of time.
You’ll need a computer with a working camera and microphone as well as a strong internet connection.
Price: $895 AUD